Winery Direct to Consumer Insights
Work with the Leader in Wine Customer Insight / Experience / Loyalty
Do you really know your customers? Do you know their age, their gender, their incomes and why they buy what they buy? Do you know what they think of your winery versus all others? And do you know which segments are your most profitable? Simple things that can mean a lot as you struggle through these economic hard times. You can’t manage what you don’t know. Profile your customers. Assess their attitudes, beliefs, and preferences. Then create winery-specific action plans to improve customer acquisition and retention and drive profitable growth. Every winery has different critical areas of focus. Do you really know what yours are? And how do you know if you are improving?
Voice of the Wine Customer Surveys
Testimonials
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"We did a rather extensive survey of our club and ex-club members that yielded a ton of priceless data. Tons of "ah-ha" moments came out of it. We're changing a lot of things based upon what we learned. Our partner in this project was Ross Goodwin at the Bennett Valley Group. I would highly recommend Ross and his work." |
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Steve Tamburelli, General Manager |
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"We conducted a wine club survey by partnering with Ross Goodwin of Bennett Valley Group. Ross did a great job from building to interpreting the survey. He’s a 30 veteran of HP and a statistics instructor, so he really knows his stuff. And, he’s a great communicator and meets/exceeds his deadlines and deliverables. We derived really nice actionable items from our survey with him." |
Christopher Huber, Direct Sales Manager |
"Bennett Valley Group did an outstanding job on their survey of our wine club and ex-club membership. They gave us great value for the money, providing actionable insights into our customer base in areas that we previously thought we were doing well in. On a likelihood to recommend scale from 0 to 10, I would give them an 11" |
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Brian Baker, VP Sales & Marketing |
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"At our magazine we continuously strive to anticipate and meet the changing needs of our subscriber base. We asked Bennett Valley Group to assess the attitudes, beliefs, preferences and profiles of our readers. They worked with us to craft a survey to exactly meet our needs and made suggestions on additional areas to explore. We were extremely pleased with the insightful and actionable results that we obtained that will help us increase our value add and maintain our competitive edge." |
Robert Merletti, President |
"My wife and I and our winemaker own a new winery in the heart of the Russian River Valley. In the summer of 2009, we retained Ross Goodwin to help us better understand our customers and what we could do to improve our relationships with them. Ross worked with us in developing a survey, then administered the survey and compiled the results in an easy to understand but thorough format. We found Ross to be easy to work with. He’s extremely knowledgeable and highly experienced but still flexible. He got us just the information we needed and we look forward to working with him on future projects." |
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Joe Anderson, Owner |
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Bennett Valley Group, Inc.
3398 El Monte Drive, Suite 121
Santa Rosa, CA 95405
707.578.0369