Bennett Valley Group assists you in meeting your company and marketing goals. We help you harness the marketing power in your organization for strategic advantage. We assist you in building your marketing plan and budget, mapping out the tactics and executing them to the plan. Milestones, deliverables and metrics define your success factors.
Marketing strategy and plans – We help you create a marketing strategy in alignment with your overall business goals. It includes a definition of your business, a description of your products or services, a profile of your target users or clients and defines your company's role in relationship to the competition.- Internal and external communications – We help you use integrated marketing as a disciplined approach to communicating about your product or service to both internal and external audiences for the purpose of advancing its goals and strategic vision.
- Pricing and offer optimization and offer development – We help you develop more effective offers and pricing that are better targeted to your most profitable customer segments.
- Channel strategies – We help you evaluate both current and/or future channel alternatives
- Product/service development and launch strategies – We help you in the complete process of bringing your product or service to market. There are two parallel paths involved in the process: one involves the idea generation, product design, and detail engineering; the other involves market research and analysis.
- Go-to-market planning and execution – We help you create the go-to-market strategy having the most impact your company’s ability to cost-effectively deliver its value proposition to each of its target segments in each channel.
- CRM preparation – We help you develop your CRM business plan and processes for execution.
- Sales tool kits and training – We help you create sales tools by walking backwards from the customer’s perspective. Examples include the creation of value propositions, customer value maps, conversation maps and sales presentations to key senior management roles in targeted customer segments.
- Customer message management (CMM) / sales ready messaging – We help you create marketing messages that address real customer issues and enable the sales force to improve success rates.
